This past Spring I was tasked with creating a new typographic logo for Northwestern Stables, a 501(c)3 non-profit owned by the city of Philadelphia. As a historic site within the city I knew I needed to create something not too flashy or out there to stay within the stables aesthetic as they are a known and loved organization within their community. I explored a number of fonts and ended up going with the font titled “Varsity Team” in Bold due to the clean and fun appeal of the font itself. This was an extremely fun and challenging job due to the facility being such an important place for their customers.
